CI
The DS FILTER logo represents our brand
SIGNATURE
A refined identity built with symbolic, sculptural typography, a balanced layout, and cohesive visual form
STORY
BLACK 90% ~ 15%
- The DS FILTER name and symbol visualize the theme of a filter—an ideal cycle
- Varying navy tones express “filter and ideal circulation” both intuitively and abstractly
COLOR
#CACCD5R202 G204
B213
C20 M15 Y10 K00
C20 M15 Y10 K00
#92A2B5R146 G162
B181
C45 M30 Y20 K00
C45 M30 Y20 K00
#7F8DA5R127 G141
B165
C55 M40 Y25 K00
C55 M40 Y25 K00
#67758FR103 G117
B143
C65 M50 Y30 K05
C65 M50 Y30 K05
#51627DR81 G98 B125
C75 M60 Y35 K10
C75 M60 Y35 K10
#384D6ER56 G77 B110
C85 M70 Y35 K20
C85 M70 Y35 K20
#001D4AR0 G29 B74
C100 M80 Y15 K60
C100 M80 Y15 K60
#DCDDDER220 G221
B222
C00 M00 Y00 K15
C00 M00 Y00 K15
#BCBEC0R188 G190
B192
C00 M00 Y00 K30
C00 M00 Y00 K30
#A7A9ACR167 G169
B172
C00 M00 Y00 K40
C00 M00 Y00 K40
#939598R147 G149
B152
C00 M00 Y00 K50
C00 M00 Y00 K50
#808285R128 G130
B133
C00 M00 Y00 K60
C00 M00 Y00 K60
#58595BR88 G89 B91
C00 M00 Y00 K80
C00 M00 Y00 K80
#414042R65 G64 B66
C00 M00 Y00 K90
C00 M00 Y00 K90